Video content specifications by social platform

Instagram Reel: 16:9 and no longer than 60 seconds in order to promote it. No stickers or reminders on the post in order to promote it.
Instagram Feed: 1:1 and no longer than 60 seconds in order to promote it. No stickers or reminders on the post in order to promote it. Note: 4:5 is no longer supported as an aspect ratio for ads.
Instagram Story: 16:9 and no longer than 15 seconds.

Facebook Feed: 16:9 , 4:5 or 1:1 and no longer than 120 seconds in order to promote it.

LinkedIn Feed: 16:9, 9:16 or 1:1 and up to 30 minutes. Also note the character count on the post itself must be less than 600 characters in total, this includes the url and hashtags.

YouTube: 16:9 and no time limit in order to promote it.
YouTube Shorts: 9:16

Other guidelines:

• No nudity or perceived nudity (we’ve had statues get picked up by the algorithm before!)

• No vaping/smoking

• No mention of immigration, housing or financial industry terms.