Copywriting
Content marketing happens at the intersection of creativity and strategy, where engaging stories meet business goals.
Our grounded understanding of B2B Marketing, Sales and Go-To-Market planning helps us build growth-led digital strategies, then produce content that converts.
We work as long-term content partners, continually building on content, campaigns, and strategic communications for companies on their scaling journey.
Have you been sitting on an idea for a while but just never had the time to make it a reality? Whether it's engineering terminology or a new SaaS feature, we can get up to speed and turn your spark into a flame.
We can take it all off your plate. You introduce us to the right contacts, and we'll do the rest. Interviewing, research, pulling information together, translating technical concepts, etc.
Or, if you have a backlog of existing notes or content briefs that just need to be worked through, we can roll with that too.
How it works
We:
Work as long-term content partners with companies who consider their “why”, understand their ICP deeply, and are ready to invest in content and scale up. We align with your audience, values and brand, then create digital content and campaigns to meet your goals.
We can help with: long form blog posts, technical articles, client case studies.
By:
+ Working with our clients as partners.
+ Creating content strategies and plans in line with your business goals.
+ Crafting long form pieces, either standalone or as part of a campaign: long form blog posts, technical articles, client case studies, and more.
+ Creating content for websites and social media that converts.
+ Constantly building on our deep understanding of niche, B2B markets in the global tech space.
Using:
+ Google Docs, Microsoft Word — if we can write on it, we can use it.
+ CRMs like Hubspot, ActiveCampaign, Klaviyo, Squarespace, Mailchimp to set up and create lead nurturing campaigns.
+ Website builders like Squarespace.
Get in touch.
Call Anne on 0274279795 or email hello@cusp.co.nz.
See the about page for more info on the team.