Marketing.

Digital Marketing is now, simply, Marketing. The art of business growth demands broad experience across sales, product, content and branding. Our grounded understanding of B2B Marketing, Sales and Go-To-Market planning helps us build growth-led digital strategies, then execute content and campaigns that convert.

We work as long-term marketing partners, continually building on campaigns, content and strategy for companies on their scaling journey.

Get to know the clients we work with and the platforms we manage below, or read our articles to learn more about our ethos.

Kind words from our clients.

"Annemarie and her team have been instrumental in advancing our marketing efforts beyond our initial capabilities. Leveraging Cusp's unique insights and expertise, our advertisements are effectively reaching the target audience, resulting in increased click-through rates and tangible conversions. Plus, they are fantastic to work with, having really taken the time to understand us and our brand. I could not recommend Cusp enough. "

Praxis Valadez, Head of Revenue, Principle Dental & Level Up
"We've been working with Cusp for 18 months now and they've taken our adhoc digital media approach and turned it into a planned strategy...they're an extension of our team, have engaged with and understood our business and are patient and supportive."

Richard Shepherd, CEO, HT Systems
"With the help of Cusp as our chosen marketing company, our business experienced a surge in customer engagement and sales. Their strategies and dedicated team truly elevated our brand to new heights, and we couldn't be happier with the results."

Michael Bouman, Managing Director, Tuki Design Co
"Since working with the Cusp team, we have seen great improvement in ROI with our digital ads across all platforms. We have seen our social media following grow and they ensure we are always in the minds of our customers. Cusp is a very friendly and professional team to partner with."

Jamie Gallagher, Marketing Manager, Lynn River

Our Clients.

Principle Dental - Dental SaaS
B2B
Digital campaign management since 2023.
Platforms:
- Digital GTM Strategy
- Google Search & PMax ads
- Meta campaigns
- Content
See it.
Level Up - B2B SaaS
B2B
Digital campaigns since 2024.
Platforms:
- Digital GTM Strategy
- Meta campaigns
See it.
Hiko Energy - Utilities SaaS
B2B, B2G
Digital campaign management since 2023.
Platforms:
- Targeted ABM LinkedIn campaigns
- Meta campaigns
- Hubspot
Results:
- Targeted accounts engaged in coordination with sales efforts.
See it.
Tuki Design Co. - HealthTech
B2B, B2C, B2G
Full service digital management since 2020.
Website build.

Platforms:
- Google Search Ads
- Facebook & Instagram content
- Targeted Meta campaigns across Australia Pacific.
- A multi-persona strategy.
Results:
- A steady stream of quality leads averaging $28NZD per lead, 97.5% less than the industry average.
- Business growth enabled.
See it.
Thor Poletest™ - UtilityTech + SaaS
B2B
Full service digital management since 2020.

Platforms:
- Google Search Ads
- LinkedIn content & targeted ads across North America, APAC and the UK.
- Meta content & targeted ads across North America, APAC and the UK.
Results:
- A steady stream of quality leads averaging $90NZD per lead, a cost 61% less than the industry average.
- In-market interest generated.
See it.
HT Systems - HealthTech
B2B, B2C, B2G
Full service digital management since 2021.
Website Build.
Platforms:
- Google Search Ads
- LinkedIn content and targeted ads across APAC.
- Meta content and targeted ads across APAC.
- A multi-persona strategy.
Results:
- A steady stream of leads averaging $45NZD per lead, 93% less than the industry average.
- Business growth enabled.
See it.
Lynn River - Agricultural E-commerce
B2C, B2B
Full service digital management since 2021.

Platforms:
- Google Search & Product Ads
- Facebook & Instagram content
- Targeted Meta campaigns New Zealand wide.
- LinkedIn content and targeted ads New Zealand wide.
Results:
- Exceptional return on ad spend investment.
- Sustained, exceptional year on year digital revenue growth.
See it.
NZTechWeek 2019

G2C
Digital Strategy.
Digital Content.
Meta Campaigns.
Copywriting.

See it.
Enspiral Dev Academy - EdTech

B2C
Digital Strategy. 2020+2021.
Meta campaign management.
Google Search Ads.

See it.
Doubles Cafe - Launch Campaign

B2C
Digital Strategy.
Targeted local Meta campaigns.

See it.
The Terraces Boutique Apartments, Vanuatu - Tourism
B2C
Social media management since 2018.
Platforms:
- Meta Facebook & Instagram content.
- Targeted Meta campaigns across Australia Pacific.
Results:
- A steadily built, loyal community of returning travellers and longer term stays.
- Targeting platforms for high end consumers.
See it.
Mangoes Resort + Restaurant, Vanuatu - Tourism
B2C
Social media management since 2018.
Platforms:
- Meta Facebook & Instagram content.
- Targeted Meta campaigns across Australia Pacific.
Results:
- A steadily built, loyal online community of returning travellers, locals and enthusiasts.
- Targeting platforms for multiple personas.
See it.