Digital Marketing Coaching.

Bring your marketing inhouse: build your own digital marketing strategies, content plans and campaigns.

It’s not always possible to bring marketing resource or an agency in from the start, but that shouldn’t stop you moving forward with a solid strategy.

Our recommended program is outlined below, however we’re able to offer tailored solutions for your company as well.

We specialise in:

  • B2B Saas

  • Engineering Tech

  • Health Tech

  • The Arts

To us, impact and sharing knowledge is just as important as working with our ongoing clients. However, our coaching capacity is limited. Read our articles to learn more about our ethos or sign up to the wait list below.

1:1 Coaching Program

Build Your Digital Marketing Strategy

This multi-stage program equips you with the know how to build your own marketing strategy. As a business leader, you’ll understand how to build a strategy, and document it so that you can communicate it to your team. You’ll be clear on your objectives at each part of the funnel, understand how to build a tactical plan, and gain a deep understanding of marketing funnels and levers throughout.

Training is tailored, so we’ll train you on the structure, and then help you consider and stress test each part of your sales and marketing processes. This is about building a repeatable marketing machine that works for your business and your industry.

Most importantly, you’ll have the tools to create your own yearly marketing strategies and plans.

See the information on the right for the topics covered.

Time commitment:

  • 1 hour discovery call

  • 4 hour strategy coaching workshop

  • 2 hour strategy coaching follow up to review your plan

Resources provided:

  • A marketing strategy template

  • A content prompts calendar

Investment: $2,360+GST

Delivery method: in-person or online. We suggest involving 1-2 senior leaders from your team, who should be involved for the entirety of the program.

Please note that this program is purely strategy focused and not on the digital ads tools themselves.

  • Keeping the focus on your high level business goals, and goals for the coming year.

  • Documenting how your go to market strategy, and commercial growth plans can be supported by marketing efforts.

  • Where are you in the tech adoption curve? What does the industry want? Where does your product fit? Who’s ready to buy? What’s your point of difference? What’s your industry faction? How does your product make your ICP’s day better?

  • Mapping out strategic areas of focus based on where your business is currently at in market entry, the tech adoption curve, industry and persona factors.

  • Build a profile of the key decision makers you’re trying to target. Understand how to document the right elements, and bring these personas to life so that your team is more connected to their needs. This will inform content creation, messaging and targeting.

  • Having done a deep dive into what your audience wants, you know how your business serves their needs differently to competitors. From here, you can document a brand voice and messaging guidelines. This allows you to provide a clear brief to your team or collaborators.

  • Based on the considerations built into your strategic funnel, you will map out content pillars, and then a yearly plan that ties in with them.

  • Now you have a thorough understanding of where your targets sit within your strategic funnel structure. From there, you will build out target audience groups on relevant ad platforms, and document this.

  • You will map out your strategic campaign plan for the year. This could include “always on” in-market Google Search ads, Account Based Marketing campaigns on LinkedIn etc.

Online Group Coaching Program

Build Your Digital Marketing Strategy

This multi-stage program is delivered to a limited group of 8 per cohort. It will equip you with the know how to build your own marketing strategy document, plan and then communicate it to your team or collaborators. You’ll be clear on your objectives at each part of the funnel, understand how to build a tactical plan, and gain a deep understanding of marketing funnels and levers throughout.

Due to the group nature of the program, you’ll experience learnings from other group members. Most importantly, you’ll have the tools to create your own yearly marketing strategies and plans.

Time commitment:

  • 2 hour strategy coaching workshop #1 to cover: objectives, go-to-market, considerations and an introduction to strategic funnel factors. After this session, you’ll need to go away and collect information from within your business, and document it in your strategy.

  • 2 hour strategy coaching workshop #2 to cover: a review of how you’ve built your strategy so far and trouble shooting. We’ll then cover how to build your persona profiles, brand voice and messaging guidelines, and a content plan.

  • 2 hour strategy coaching workshop #3 to cover: review of your strategy document so far and troubleshooting. We’ll then cover how to build out your tactical campaign plan, target audiences on platforms, and ensuring it’s documented in a way that provides a clear brief to your team.

  • 2 hour strategy coaching workshop #4 to cover: a review of your strategy document, questions from the group and trouble shooting. This last one is intended to

Resources provided:

  • A marketing strategy template

  • A content prompts calendar

Delivery method: Online. One person per business.

Investment: $860+GST

Please note that this program is purely strategy focused and not on the digital ads tools themselves. See the information on the right for the topics covered.

We offer 1 x cohort per month. Please sign up below to register your interest.

  • Keeping the focus on your high level business goals, and goals for the coming year.

  • Documenting how your go to market strategy, and commercial growth plans can be supported by marketing efforts.

  • Where are you in the tech adoption curve? What does the industry want? Where does your product fit? Who’s ready to buy? What’s your point of difference? What’s your industry faction? How does your product make your ICP’s day better?

  • Mapping out strategic areas of focus based on where your business is currently at in market entry, the tech adoption curve, industry and persona factors.

  • Build a profile of the key decision makers you’re trying to target. Understand how to document the right elements, and bring these personas to life so that your team is more connected to their needs. This will inform content creation, messaging and targeting.

  • Having done a deep dive into what your audience wants, you know how your business serves their needs differently to competitors. From here, you can document a brand voice and messaging guidelines. This allows you to provide a clear brief to your team or collaborators.

  • Based on the considerations built into your strategic funnel, you will map out content pillars, and then a yearly plan that ties in with them.

  • Now you have a thorough understanding of where your targets sit within your strategic funnel structure. From there, you will build out target audience groups on relevant ad platforms, and document this.

  • You will map out your strategic campaign plan for the year. This could include “always on” in-market Google Search ads, Account Based Marketing campaigns on LinkedIn etc.

Get in touch.

Call Anne on 0274279795 or email hello@cusp.co.nz.

See the about page for more info on the team.